BuzzFeed, known for their quasi-news pieces that usually are sugar coated in millennial interests, fads and memes, is pulling out of a $1.3 million dollar advertising deal with the RNC. The reason? Presumptive GOP nominee Donald Trump and his rhetoric, of course.

The liberal site released a statement in regards to Trump’s latest battle over Trump University and his comments concerning the ethnicity of Judge Gonzalo Curiel, as well as pointing out his proposed policies. They compare Trump as a person to cigarettes in their release statement over the failure of the deal.

“We don’t need to and do not expect to agree with the positions or values of all our advertisers. And as you know, there is a wall between our business and editorial operations. This decision to cancel this ad buy will have no influence on our continuing coverage of the campaign. We certainly don’t like to turn away revenue that funds all the important work we do across the company. However, in some cases we must make business exceptions: we don’t run cigarette ads because they are hazardous to our health, and we won’t accept Trump ads for the exact same reason,” said BuzzFeed founder and CEO Jonah Peretti.

However, RNC chief strategist Sean Spicer made clear they never had intentions to use BuzzFeed for reserved advertisement space, and then went out to pinpoint BuzzFeed’s hypocrisy. “Space was reserved on many platforms, but we never intended to use BuzzFeed. It is ironic that they have not ruled out taking money from a candidate currently under investigation by the FBI,” said Spicer in reference to Hillary Clinton, who has been audited for her personal email server.