The National Rifle Association is launching its first ad campaign of the 2016 presidential race. The ad features Mark Geist, a Marine Corps veteran and security contractor who fought the assault on the U.S. mission in Benghazi, Libya, in 2012 that claimed four American lives, including Ambassador Chris Stevens.
In the ad Geist walks through a cemetery and says, “A lot of people say they’re not going to vote this November because their candidate didn’t win; Well, I know some people who won’t be voting this year either. Hillary as President? No thanks. I served in Benghazi. My friends didn’t make it. They did their part. Do yours.”
The NRA Political Victory Fund is backing this ad with more than $2 million.
The ad will air on national cable and on broadcast channels in the key battleground states of Colorado, Ohio, Nevada, Florida, Virginia and Pennsylvania.
According to the Center for Responsive Politics, in the 2012 election, The NRA and its affiliated groups spent $13.6 million. The NRA is likely to spend much more in this race.
Chris Cox, the chairman of the NRA Political Victory Fund stated, “The stakes in this election for law-abiding gun owners have never been higher, and the NRA will use all available resources to ensure that voters understand the consequences of a Hillary Clinton presidency on their fundamental right of self-defense.”
Below is the advertisement the NRA will be running: