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Jeff Bezos is going old school. The Amazon CEO will have the e-commerce giant publish a print toy catalog this fall — which will be mailed to millions of Amazon customers and be available at its Whole Foods chain.

The decision to go ink-on-paper is an attempt to grab former Toys ‘R’ Us shoppers during the holiday season, according to sources familiar with the plan.

The article goes on to state the following:

The decision to go ink-on-paper is an attempt to grab former Toys ‘R’ Us shoppers during the holiday season, according to sources familiar with the plan.

Toys ‘R’ Us went bankrupt earlier this year and closed its last store last week. The arrival of its massive catalog was as familiar an autumn sight as trick-or-treating.

“It’s a hard-copy toy catalog that could arrive with your Amazon package,” said Toy Association President Steve Pasierb.

The top 25 toy vendors will be featured in the catalog, which will have barcodes instead of fixed prices, said sources familiar with the plan, which was first reported by Bloomberg.

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